Kardashian Kollection Adds Optical Line To Fashion Empire At Sears

Chicago, Aug. 7, 2012 /PRNewswire/ – Jupi Corp is excited to announce the most recent addition to the

Kardashian Kollection family – Kardashian Kollection Eyewear. Jupi Corp has collaborated with Inspecs USA, a design and innovation-driven global eyewear company, to fabricate

the brand new variety of eyewear. Their latest business is targeted towards young, fashionable women who are budget-conscious but alert to the most recent trends. The fishing

line hit stores in July 2012, offering both stylish optical frames and chic prescription sunglasses.

“It turned out only natural for eyewear being your next product launch for

that Kardashian Kollection brand. Our designs capture a wider clientele from those who find themselves easy and structured in style to fashion risk takers. We’re very proud and

excited because of this launch.” said Bruno Schiavi, fashion designer and president of Jupi Corp.

The Kardashian Kollection Eyewear is inspired by Kim’s, Kourtney’s and Khlo

é’s unique individual styles, which range from vintage boho to high glam. The optical collection will include five styles and will be offered inside a total of nine different

colors. Studded temples, tortoise shell, and leopard prints in retro shaped acetate frames will complement any signature style.

“Sears Optical saw the truly amazing success in

the Kardashian Kollection in Sears stores over the United States and planned to expand the Kollection into eyewear. Sears Optical partnered with Inspecs USA to build a selective

eyewear line. The Kardashian Kollection Eyewear is going to be featured in both ophthalmic and prescription sun and sold exclusively at Sears Optical. The Kardashian Kollection

Eyewear will officially be launched in shops and many types of parties involved could hardly be happier with all the outcome,” said Daryl Hammett, Senior V.P. & General Manager

of Sears Optical, a division of Luxottica Retail.

The Kardashian Kollection Prescription Sunglasses will offer five prescription sunglass styles in 11 color options. Luxe-

vintage styles include oversized cat eyes and retro aviators with pearlescent temples and funky HD animal prints.

Kardashian Kollection Eyewear will retail for $139.99 for both

optical and prescription sunglasses, and will be offered at 300 Sears Optical stores nationwide.  Check out www.searsoptical.com/kardashian to get a complete directory store

locations.

ABOUT SEARS, ROEBUCK AND CO.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:SHLD), is often a leading broadline retailer

providing merchandise and related services and  is a part of ShopYourWay, a social shopping experience where members can earn points and receive benefits across many physical

and digital formats through ShopYourWay.com.  Sears, Roebuck offers its lots of home merchandise, apparel and automotive product or service through greater than 2,000 Sears-

branded and affiliated stores in the states and Canada, which include over 810 Full-line and most 1,270 specialty stores in the U.S.   Sears, Roebuck offers a range of

merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman,

DieHard and Lands’ End — among the most trusted and preferred brands in the U.S.  The company could be the nation’s largest provider of home services, using more than 11

million service calls made annually. For more info, go to the Sears, Roebuck website at www.sears.com or even the Sears Holdings Corporation website at www.searsholdings.com.

ABOUT BRUNO SCHIAVI – JUPI CORP

Named within the BRW Young Rich List the past six years like a top Australian Fashion Entrepreneur, Bruno Schiavi has carved himself an

exclusive position inside the fashion business and business community. Just nine rice Bruno Schiavi started with assets of only $2000, since that day this creative and

incredibly intuitive fashion aficionado has exploded to position Jupi Corp being a global powerhouse.  In August 2002 Schiavi launched the anabella distinct lingerie and then

the become unattainable relieve Delta by anabella in October 2004 in conjunction with Australian star Delta Goodrem. Schiavi joined other partnerships with icon¹s & celebrities

like Priscilla Presley in 2005, Dr Robert Rey, renowned Chicago plastic surgeon and star of Dr 90210 in 2007, Cricket fast bowler Brett Lee and pop star Janet Jackson in 2008.

Getting into designer but the latest economic climate as the primary goal he's got recently teamed with Australian designer Peter Morrissey to add a new fashion outer wear brand

to his already impressive stable. Continuing to move forward in 2012, Bruno Schiavi offers consider the Kardashian Kollection logo and expand the fishing line towards UK, Europe

and Middle East.  Additionally, new categories are going to be included with the cloths line including swim and home. Bruno will continue to make use of his innovative marketing

techniques involving Kourtney, Kim and Khloé in conjunction with Sears.

Jupi International has retail collections in Us, Canada, South America, British isles, Europe and

Australia. To find out more, visit www.Jupicorp.com.

ABOUT LUXOTTICA GROUP

Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,100 optical

and sun stores in United states, Asia-Pacific, China, South Africa, Latin America, and Europe, and a strong, well-balanced brand portfolio. House brands include Ray-Ban, the

earth’s most well-known sun eyewear brand, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while licensed brands include Bvlgari, Burberry, Chanel, Coach, Dolce &

Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Tiffany and Versace. And a global wholesale network involving 130 different countries, the Group manages leading retail chains in

primary markets, including LensCrafters, Sears Optical, Pearle Vision and ILORI in The united states, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in

Latin America and Sunglass Hut worldwide. The Group’s products are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People’s

Republic of China, one plant in Brazil the other plant in america focused on producing sports eyewear. In 2011, Luxottica Group posted net sales of more than €6.2 billion.

Additional information within the Group can be purchased at www.luxottica.com.